NON-TRADITIONAL AD VAULT
Before branded content, it was honest advertising. And before honest advertising, it was stunts. And before stunts, it was unconventional ads. Here are some goodies from those good ol' times.
NIKE BENCH
Just don't sit. This got picked up by some nice people over at: Designyoutrust, Highsnobiety, ffffound, and Nike itself! What?!!
Awards:
Clio Student Gold, Andy Student Gold, D&AD Student Commendation, Graphis New Talent Gold
HELP WANTED
Mcdonald's was looking for new employees.. So I turned the problem, err, the help wanted ad, on its head and then posted it in school campuses.
Award:
Hatch Silver
MCDONALD'S BAKERY
So it turns out a lot of people like baked goodies... but a certain few are terrified of big, falling ones. So much so that they called traffic control. Ha! The billboard got picked up by some nice people over at: Creativity and Huffington Post. Yay!
Award:
Hatch Silver